Mary Charleson shared with us the 13 consumer behavior trends during the pandemic with her observations on how to best adjust our approach to digital marketing.
#1 Motivations have changed.
#2 Workplaces have shifted to home.
#3 Online shopping increases where we’ve seen years of growth happen in literally seven months during the pandemic.
#4 Increase in online media usage where we’ve gone from spending an average of three hours a day to over 10 hours a day when we take a look at our, our media for work as well as entertainment.