Sherri-Lee Woycik shared that Facebook is a powerful tool to create relationships that last with these 4 steps. She shared that there are 2.2 billion people on Facebook with 60 million active business pages. She told us people want to be educated, informed and be distracted from real life. Her recommendation is for 80% of the content be engaging, fun and interactive and 20% to share your products, sales or promotions.
The 4 steps to attract more clients: The name of your page needs to speak to your ideal prospects and the outcome they want to achieve. Your profile image is best to be a clear picture of you. Your cover image can tell a story in pictures and is best to be changed every week. Sherri-Lee says the image can represent who you are, what you do and speaks to your ideal clients. For your content post everyday and stack up your newsfeed. Start with a quote, post engaging questions, inspiring content to get likes, comments and shares. Create connection and rapport and reply to all comments. And finally FB live for your educational and promotional post.