What marketers need to know about Google’s helpful content update
I’m glad to be back writing my newsletter the week prior to sending. I took a break from the (at times tiring) process of producing fresh content each week over the summer. But rather than stray from a weekly newsletter, which I’ve done since 2008, I cued up pre-produced batched content for the summer at the end of June, and then put the schedule on auto pilot to enjoy some time at the cabin. That’s the high value placed on consistency, which is key to ensuring content marketing works over the long run. Admittedly it’s a challenge faced by many bloggers, podcasters, video publishers and newsletter authors – how so best take a break.