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Grand Potential Podcast

14Nov

Consumer & Marketing Trends for 2023 With Mary Charleson

Every year around this time, I put on my predictions hat.

While I monitor trends throughout the year full time anyway, usually by November there are some patterns developing worth noting.

It’s also the time of year I am preparing my annual “Marketing trends predictions” for the Grand Connection – an online presentation, now in its 3rd year, to that fabulous global online community.

If you’d like to join us on Nov 17th at 11am, here’s the link

08Nov

Would You Pay for Social Media? With Mary Charleson

Would you pay to use social media? It’s an interesting question being tossed about this week.

Prompted by news that Twitter, now under 100% ownership by Elon Musk, has plans to charge $8/month for the coveted blue check mark, noting an account is “verified.”

The proposed price for verification shifted from $20 initially, to $8 as of this writing, in a wild series of tweets between Musk and followers over the course of several days, in what can only be described as a bizarre, but incredibly interesting live focus group and discussion.

02Nov

Influencers as Rented Land: Do Your Research! With Mary Charleson

There’s some interesting stuff happening with influencers these days. Influencers are folks who have built a following and audience on a particular platform, or combination of platforms such as Instagram, Facebook, Youtube, TikTok or Twitter, and usually around an interest area.

Travel, technology and fitness are good examples, but name your niche and platform, and there’s likely an individual with an audience willing to partner for exposure in exchange for a price.

20Oct

Discovery Content Change Requires New Strategy With Mary Charleson

This article by GC Member Mary Charleson is a follow up to her provocative post in Oct 2022, where she suggested that Facebook and Instagram were no longer social media platforms, and TikTok never was.

It was a headline that grabbed attention to be sure, but there was a lot of truth to it, once we went deeper to understand what is actually going on strategically at these companies.

12Oct

How to Find Your Path With Nathalie Plamondon-Thomas

So, which way? This way? That way? The other way? Which way are we supposed to go?

Do you find that nowadays, we get so much conflicting advice as far as what we should do, that it gets even harder to figure it out? Because it’s unknown.

We get people coming to us to tell us: “Well, with all my experience, you should never do this, or you should always do that.” And everyone is saying the opposite of each other.

It’s confusing, because then we wonder: “What am I supposed to do?”

12Oct

Fusing Femininity and Masculinity to Thrive in Business and Life | Rasa DiSalvo

As a young girl growing up in Lithuania, Rasa DiSalvo knew by the age of nine that she wanted to live near the beach in the United States.

Today, as she glances out from her Manhattan Beach, California home office, well, no need to guess what she sees.

Getting from there – wherever “there” is – to here is rarely a straight line.

DiSalvo discovered that by connecting what she calls feminine and masculine energies, a person can unlock limiting beliefs and build strategies for a thriving career and life.

23Sep

7 Photography Tips for Instagram With Debbie Flynn

7 Tips to Bring in the Wow Factor!

Photos have a huge impact on us because we’re highly visual creatures.

When you consider that over 90% of the information, we take in is visual, photography takes on a whole new perspective.

Think of how powerful your photos could be on Instagram, a popular social media platform that focuses on photography.

There’s even more to the power of photos because photos bring back different memories, experiences and emotions in just 150 milliseconds.

Emotions are important and move you to take an action such as double tapping on Instagram, joining your email list and commenting.

If the viewer feels nothing, they’re more likely to move on. When they feel emotion, they will spend their precious time with you.

22Sep

The Shifting Winds of LinkedIn Engagement with JD Gershbein

Hailed as the social networking site for business professionals since its inception, LinkedIn continues to thrive in a highly volatile social media climate.

As of this writing, the site, nearing a generation into its existence, is awash with activity—a far cry from what it looked like back in the day.

As LinkedIn has changed, so have the ways we engage on it.

We no longer communicate purely for new business or new employment.

LinkedIn now holds a mirror to the human condition.

21Sep

The Internet: It’s About Building Community, Not Audience! with Diana Morgan

We are in the world of Web 3.0 now.

Just to review, Web 1.0 which began in the 1990’s was about sharing information.

Web 2.0 was about reading and writing, an exchange of ideas, and then became even more about interacting when social media started.

Now we are in Web 3.0 which is even more about interacting, building relationships.

In many ways it may still look like we’re in 2.0 because much of Web 3.0 development is happening on the “back end”, the web we don’t see.

It’s about search results.

Soon you will see the changes on the front end.

 

29Aug

Five-Minute Marketing tips from Mary Charleson

What marketers need to know about Google’s helpful content update

I’m glad to be back writing my newsletter the week prior to sending. I took a break from the (at times tiring) process of producing fresh content each week over the summer. But rather than stray from a weekly newsletter, which I’ve done since 2008, I cued up pre-produced batched content for the summer at the end of June, and then put the schedule on auto pilot to enjoy some time at the cabin. That’s the high value placed on consistency, which is key to ensuring content marketing works over the long run. Admittedly it’s a challenge faced by many bloggers, podcasters, video publishers and newsletter authors – how so best take a break.

13Jul

Does Your Website Make a Good First Impression? by Susan Jarema

You only have one chance to make a good first impression.

This first impression, and keeping your new visitors on your website is absolutely essential.

The hero section is the first thing people see when they visit your website. It is the area that shows up on the screen under your logo and menu, and is above the fold. (The fold is the part you have to scroll). This is one of the most important parts of your website to be done right because most people will leave if it loads slowly or does not deliver the right message.

04Jul

Are You Copying Someone Else’s Content Journey? by Bonnie Chomica

Remember in school when the teacher would say “Keep your eyes on your paper”? Meaning don’t look at other people’s papers to get answers or ideas.

I read that phrase in a marketer’s email this morning and knew it could be helpful for you.

Just like in school where keeping your eyes on your own paper was a smart move, it is also a great practice as an entrepreneur. Don’t get hung up trying to keep up to the gurus that you follow. They’re not you!

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