Susan and Carolyn took a further deep dive with Mary Charleson as a follow up to her presentation on November 20th 2020 | 13 Pandemic Digital Marketing Trends: Finding Opportunity During COVID-19. Our Grand Connection with our guest Mary Charleson was so well received that we asked Mary to expand upon the talk for use all to get more practical ideas on how to take these trends a step further to grow our businesses.
We were thrilled by the opportunity to be a part of this collaborative virtual business networking holiday event with Team Referral Network Chapters, our JV partners and our charity Project Somos.
Canada and the USA will receive a tax receipt if donations are made through the following links. Please put “Grand Connection” in the message box so we can track your donation and send you the prizes.
Mary Charleson shared with us the 13 consumer behavior trends during the pandemic with her observations on how to best adjust our approach to digital marketing.
#1 Motivations have changed.
#2 Workplaces have shifted to home.
#3 Online shopping increases where we’ve seen years of growth happen in literally seven months during the pandemic.
#4 Increase in online media usage where we’ve gone from spending an average of three hours a day to over 10 hours a day when we take a look at our, our media for work as well as entertainment.
We were thrilled by the opportunity to be a part of this collaborative virtual business networking event with these three great networking organizations:
Paulette Durepos at CafeLifestyle Socials from Toronto Canada
Blaney Teal from MBX events from Baltimore Maryland – USA
Pinky Ghadiali at Netwomen.co – Scotland
We all built better virtual networking skills and formed new business relationships as we listened and learned from our presenters and moved around from room to room.
Many opportunities were provided to meet new potential collaborators and customers and practice our introductions with the intention to connect, create and collaborate.
This is an invitation to take your business to the next level; improve your productivity and performance to sustain your purpose and profits.
Join us at the GRAND PLAN mastermind group!
We welcome you to apply to attend our next Grand Plan mastermind group.
A special thank you to Val Low who is one of our facilitators with the Grand Connection. She has a brilliant podcast called Focus and Freedom and she had me on her show. She provides her clients with her own signature Focus & Freedom™ Method and Planner that supports entrepreneurs to have an opportunity to experience more focus, time and freedom. Val loves nothing better than showing entrepreneurs how to calm the overwhelm and distractions with focus and efficiency strategies and tools that enable them to have the freedom to do the things that make the most of their business and life. Visit Val’s Website: https://vallow.me
FOCUS & FREEDOM PODCAST: Val Low & Carolyn Cooper-McOuatt
LIVING ABOVE THE LINE
My interview with Val focused on inspiring people to make the decision to Live Above the Line. We too often either bounce below the line or meet the top of our comfort zone, which is the line. I shared how we can make the choice to stretch our comfort zone farther and farther with a sense of wonder, having an open mind, clear purpose and a plan to take action towards a positive future.
Our own Carolyn Cooper-McOuatt is speaking at Vancouver Business Network’s Virtual Event.
Come and join her on Tuesday evening, November 10, 2020 and learn how to transform your business with a well-crafted brilliant business plan. You will discover how it is the superpower tool to support your business growth and the means to become prepared, systematic and meaningful to maximize your potential. Each element of the plan builds on the other and links together cohesively. It’s vital to document your value, mission, marketing, operations and your financial health. To be clear on where you are going, grounded and confident in the process and cultivate a mindset of prosperity.
To soar in the twenty-first century, marketing needs a twenty-first century approach; and that approach is, in a word, Agile.
We had a great event last Friday with our expert speaker Jim Ewel. He shared that now is the time to fix your marketing efforts and discover the unique trends available with agile marketing. It is now a necessity in our current market to go from surviving to thriving in our post COVID world.
Traditional marketing is broken and we need to learn how to make marketing as effective as possible.
We all built better virtual networking skills and formed new business relationships as we listened and learned from our presenters and moved around from room to room. We all had an opportunity to meet new potential collaborators and customers and practice our introductions with the intention to connect, create and collaborate.
Our Sept 25 Grand Connection was very valuable!
Mike Wolf shared with us how to work smarter and not harder in business. Like most people he started out broke not really knowing how to build a business and that he did not have a clue.
Since then, he has participated in a lot of entrepreneurial ventures. He said there is an evolution and there’s never really a finish line. He recommends to just keep going and keep making it better as you evolve!
Mike figured it all out of necessity – how to have balance and go from being a workaholic to playaholic and now to do the things that he loves.
We were thrilled to collaborate with Terilee Harrison of TEAM Referral Virtual Network, Global and Chris Christoff of The Connect Collaborative from Brisbane Australia who both shared brilliant virtual networking tips. It was a powerful collaborative networking experience for businesses from around the globe including Scotland, the UK, India and North America. Businesses came together to virtually network in rounds of intentional break out sessions and practice their introductions.
Terilee Harrison shared how you can maximize our time with online networking. The concept of putting your “Big Ask” out there. She says we don’t ask big enough. It’s up to us to ask people we meet for what we need in a way they can hear it. Put it out there on a silver platter so they say to themselves “Oh I know how to help here”. Terilee invited us not to waste our time and to maximize our time to get the most out of these events we can.
Her recommendation is to make a list:
Network with your power partners, the people who share your clients.
Always put out there:
When we play small we don’t get what we are looking for. Make your “BIG ASK” so audacious that we chuckle. By putting your big ask out there it will change the trajectory of your business. It will bring results you are looking for. Terilee promises you will be glad you did!
Chris’s networking tip was how to approach networking. He says it’s about the relationship more than the transaction. He recommends us to connect with people to build the know, like and trust factor. He shared that there is a fear component in networking and that online events are a safe environment to get to know people and develop those relationships. To take a referral to another level; both parties have a reputational capital that is sound. We can look at people inside your industry and the swimming lanes; either side of your industry. They can make great collaborators. To collaborate and refer across to each other is a great opportunity. Also, think about networking outside your industry. It’s not what you know or even who you know, it’s who they know. Make a connection through a connection. He explained that LinkedIn is a great tool to reach out and search to find the right contacts you are looking for.
For those who missed the last Grand Connection event, the Power of Podcasting, you can find it, along with other recordings and offers in the Facebook Group.
Michelle shared her deep passion for podcasting, the global trending podcasting landscape and how podcasts amplify your influence.
She told us that we are in the golden age of podcasting with tons of room for growth.
No other platform even compares to podcasting in regard to time spent.
Facebook – 18.2 seconds
YouTube – 4 minutes 20 seconds
Instagram – 26 seconds
PODCAST AUDIO/VIDEO – 20 minutes!
The Grand Connection Community is having a contest for our members. Winners will those who invite the most NEW guests who attend our meeting August 14! A group of winners will have the opportunity to spend 90 minutes with Hilary DeCesare in a small group MASTERMIND DEEP DIVE experiencing the ReLaunch Method for Business (valued at $1000).
The ReLaunch method provides tools for change and supports you to get back to relaunching your revenue.
Our last event was a lot of fun. We did two rounds of real-time-connections followed by our expert speaker Terilee Harrison who shared her wisdom on growing your business through virtual networking. She kindly got up at 2:00 AM her time in Singapore to meet our community.
Terilee shared the tips on how to network like a Rockstar!
It was a extraordinary event July 17th with Judy Carter. Her formula for creating a memorable 60 sec pitch was well received and we have all been practicing. This will be so useful for our rounds of real-time connections.
If you missed this talk, it is saved in the facebook group. Also the handout is in the comments. Judy generously offered our group one year access to her online message of your program. Details for this is also in the group.