1. The Art of Storytelling
One of the best ways to captivate your audience is through the power of storytelling. Depending on what you want to showcase, the story could be an inspirational tale, something to tug at the heartstrings, a humourous/lighter piece, and so on. Stories are personal – the more the viewer can relate to the story, the more likely they are to absorb the message behind it.

2. Be Aware Where to Share
Always keep your audience in mind – What social media platforms or other online sites suit them? Before exploring different platforms, it’s important to set a clear target audience (age, gender, location, etc.). Put yourself in their shoes – Where are they (digitally) spending the most time? Tip: Become a native user of the platforms; know the appropriate lingo and keep up with regular social media updates.

Each of our JV partners shared their passion and enthusiasm for wellness as leaders in the healthcare industry. They are truly on a quest to support us to make wellness a priority with sharing their insightful approaches to connect, create and collaborate with our well-being and communities.

CONNECT

Jenny Ryce from Your Holistic Earth spoke about how connecting with our wellness is a priority. To think about redefining our wellness. The world health organization defines wellness as our  physical, mental and social well being. The Canadian Mental Health Association says 62% of business owners feel depressed once a week. We need to change this.

I am honored to have been a guest on the podcast Focus and Freedom with Val Low. Val’s very practical podcast helps entrepreneurs find focus and productivity in their business.

In this episode, we took a trip down memory lane with online changes over the last 20 years. I started my first business in 1991 the year the internet was first announced. I welcome you to join us for a fun look at changes over the years and some practical tips for staying connected in business.

On Apple iTunes – Click Here
On Stitcher – Click Here

Susan and Carolyn took a further deep dive with Mary Charleson as a follow up to her presentation on November 20th 2020 | 13 Pandemic Digital Marketing Trends: Finding Opportunity During COVID-19. Our Grand Connection with our guest Mary Charleson was so well received that we asked Mary to expand upon the talk for use all to get more practical ideas on how to take these trends a step further to grow our businesses.

We were thrilled by the opportunity to be a part of this collaborative virtual business networking holiday event with Team Referral Network Chapters, our JV partners and our charity Project Somos.

The Grand Connection and members are proud to be supporting Project Somos as the charity we will support for the Dec 4th event.  Please register here for the Grand Holiday Business Networking Party – all welcome!

Canada and the USA will receive a tax receipt if donations are made through the following links. Please put “Grand Connection” in the message box so we can track your donation and send you the prizes.

Mary Charleson shared with us the 13 consumer behavior trends during the pandemic with her observations on how to best adjust our approach to digital marketing.

#1 Motivations have changed.

#2 Workplaces have shifted to home.

#3 Online shopping increases where we’ve seen years of growth happen in literally seven months during the pandemic.

#4 Increase in online media usage where we’ve gone from spending an average of three hours a day to over 10 hours a day when we take a look at our, our media for work as well as entertainment.

We were thrilled by the opportunity to be a part of this collaborative virtual business networking event with these three great networking organizations: 

Paulette Durepos at CafeLifestyle Socials from Toronto Canada

Blaney Teal from MBX events from Baltimore Maryland – USA

Pinky Ghadiali at Netwomen.co – Scotland

We all built better virtual networking skills and formed new business relationships as we listened and learned from our presenters and moved around from room to room. 

Many opportunities were provided to meet new potential collaborators and customers and practice our introductions with the intention to connect, create and collaborate. 

This is an invitation to take your business to the next level; improve your productivity and performance to sustain your purpose and profits.

Join us at the GRAND PLAN mastermind group!

We welcome you to apply to attend our next Grand Plan mastermind group.

A special thank you to Val Low who is one of our facilitators with the Grand Connection. She has a brilliant podcast called Focus and Freedom and she had me on her show. She provides her clients with her own signature Focus & Freedom™ Method and Planner that supports entrepreneurs to have an opportunity to experience more focus, time and freedom. Val loves nothing better than showing entrepreneurs how to calm the overwhelm and distractions with focus and efficiency strategies and tools that enable them to have the freedom to do the things that make the most of their business and life. Visit Val’s Website: https://vallow.me

FOCUS & FREEDOM PODCAST: Val Low & Carolyn Cooper-McOuatt

LIVING ABOVE THE LINE

My interview with Val focused on inspiring people to make the decision to Live Above the Line. We too often either bounce below the line or meet the top of our comfort zone, which is the line. I shared how we can make the choice to stretch our comfort zone farther and farther with a sense of wonder, having an open mind, clear purpose and a plan to take action towards a positive future.

Our own Carolyn Cooper-McOuatt is speaking at Vancouver Business Network’s Virtual Event.

Come and join her on Tuesday evening, November 10, 2020 and learn how to transform your business with a well-crafted brilliant business plan. You will discover how it is the superpower tool to support your business growth and the means to become prepared, systematic and meaningful to maximize your potential. Each element of the plan builds on the other and links together cohesively. It’s vital to document your value, mission, marketing, operations and your financial health. To be clear on where you are going, grounded and confident in the process and cultivate a mindset of prosperity.

To soar in the twenty-first century, marketing needs a twenty-first century approach; and that approach is, in a word, Agile.

We had a great event last Friday with our expert speaker Jim Ewel. He shared that now is the time to fix your marketing efforts and discover the unique trends available with agile marketing. It is now a necessity in our current market to go from surviving to thriving in our post COVID world.

Traditional marketing is broken and we need to learn how to make marketing as effective as possible.