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Grand Potential Podcast

30Jul

Today there is one powerful, overwhelming question that preoccupies every marketer and every business – “How can we be heard?”
Our singular objective is to become the signal in an overwhelming world of noise. Today, merely creating content isn’t enough. Social media isn’t enough. Even being great isn’t enough. We need another path to build momentum for our ideas and businesses, against all odds.

Momentum is what separates an idea that changes your life from a dream that sputters and goes nowhere. And there’s very specific science that teaches us how to do that. But this research, which began more than 50 years ago, hasn’t been applied to our personal and professional lives … until now.

In this podcast, Mark Schaefer shares his history in the marketing industry and the 5 step formula to gain a “Cumulative Advantage” from his new book.

Mark explains how we can use decades of proven, research-based ideas to create unstoppable momentum for our own passions, lives, careers, and businesses.

About Mark Schaefer
Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world.

His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.