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Grand Potential Podcast


Visibility and profile building is key to our success. But if people don’t know who we are and what we really stand for, then we’re never going to get our brand and expertise across.

Personal branding expert Lesley Everett joins us today to talk about personal branding. A journey that started with her trying to figure out exactly who she was and what it is she is here to do. Today her purpose and passion in life is helping others to develop their personal brand so listen in and let’s get started on building your brand.

Grand Connection Takeaways:

Introductions (00:00)
I Wanted To Travel (3:00)
Reputation Is The Reality (6:48)
The Seven Big Strides (9:14)
Give Me A Challenge (13:21)
Clear Online Digital Strategy (22:44)
The X-Factor (28:22)
Focus On The 20% (34:29)
We Stand For Collaboration (37:29)
Extraordinarily Successful (40:57)
What Is My Purpose (44:32)

Meet Lesley Everett

Lesley Everett is an internationally recognized professional keynote speaker and specialist on Personal Branding and The Personality of the Brand. Lesley has presented her Walking TALL System in 28 countries across 5 continents to date. She is a published author of 3 books and is an Executive Brand Coach.

Her clients include many organizations across all sectors including Salesforce, Oracle, Ritz-Carlton, Porsche, Deloitte, Swarovski, Cisco, JetBlue, Marriott Hotels and HSBC. She has appeared many times on TV in the US and UK on BBC News, Sky Business, CNBC, CNN, CBS and Bloomberg. Lesley is the founder and CEO of Walking TALL Training & Consulting, Inc. where she has created a methodology for Personal Branding that has inspired audiences for the past 16 years.

Lesley was awarded the Professional Speaking Award of Excellence in UK in 2010 (the first female speaker to do so) and is a Past-President of the Global Speakers Federation (2013 – 2014).

Connect with Lesley:

Meet the Hosts:

Susan Jarema – New Earth Marketing

Susan has been an entrepreneur all her life. Since her first lemonade stand, she has completed 2 marketing degrees, built from scratch several businesses and helped in the launch of hundreds of new ventures. Susan lives and breathes marketing and combines it with strategy, technology and practical tactics. She has been selling online since 1995, much before google! And has seen it all. Susan, an expert in SEO & conversions calls herself an internetologist and now helps entrepreneurs and companies succeed online. Her programming company New Earth Marketing of 12 years, helps small businesses have a winning website and marketing engine that turns leads into sales.

Carolyn Cooper-McOuatt – Inspired Business Development

Carolyn has spent over 40 years in sales, marketing and teaching business with a commitment to always be curious, purposeful and passionate about business skills and mindset management. She brings a spirit of energy that is contagious and inspiring. Her focus is to be an advocate, mentor, cheerleader and sounding board for the businesses she teaches and coaches. Carolyn is dedicated to support and guide her clients to dig deep to clarify and own their unique service/product value. She assists them to construct an Inspired Business Plan of structure, focus and accountability.

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