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Grand Potential Podcast


Today there is one powerful, overwhelming question that preoccupies every marketer and every business – “How can we be heard?”

Our singular objective is to become the signal in an overwhelming world of noise. Today, merely creating content isn’t enough. Social media isn’t enough. Even being great isn’t enough. We need another path to build momentum for our ideas and businesses, against all odds.

Momentum is what separates an idea that changes your life from a dream that sputters and goes nowhere. And there’s very specific science that teaches us how to do that. But this research, which began more than 50 years ago, hasn’t been applied to our personal and professional lives … until now.

In this fast-paced and entertaining keynote presentation, author Mark Schaefer discusses the unique and actionable ideas from his new book “Cumulative Advantage.” Mark explains how we can use decades of proven, research-based ideas to create unstoppable momentum for our own passions, lives, careers, and businesses.

Date: July 30, 2021
Time: 90 minutes
Time: 11:30 am to 1:00 pm PDT (Time converter)
2:30 pm to 4:00 pm EDT
7:30 pm to 9:00 pm BST (UK)
Location: Zoom
Price: Free for Members and Friends
Agenda: Networking, Expert Talk, Masterminds

Register in advance for this event

You will learn:

  • How the initial advantage that drives momentum comes from everyday experiences.
  • Why momentum is propelled by the speed, time, and space of a “seam.”
  • The insider secrets of creating vast awareness for projects and ideas.
  • Why we need to regard mentoring relationships in an entirely new light.
  • How the “certainty of business uncertainty” can be used to our advantage.

No matter who you are or where you’ve been in your life, you have the power to unleash new momentum for your goals and dreams. Cumulative Advantage shows you how.

The Story of Cumulative Advantage

About Mark Schaefer

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world.

His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.


What to Expect:

The Grand Connection community is a welcoming group of like-minded businesses with a grand giving focus. At our speaker events, we have opportunities to connect, create, and collaborate in the warm up networking round and the longer breakout mastermind. Please have your camera, good lighting and microphone available. Practice your short introduction ahead and have a short write-up prepared to share in the chat.

You Never Know Who You Will Meet!

Members have made many lasting relationships in the group that have turned into collaborative ventures, podcast interviews, partnerships, referral partners and good clients! The opportunity is to meet with like minded businesses to share skills, receive advice and collaborate! Strategic alliances are an essential part of succeeding in your grand adventure.


Join us to reach your Grand Potential