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Grand Potential Podcast


Small businesses can achieve phenomenal growth with the proper use of press releases. Crafting a good press release is a critical step in your publicity plan.

This master class with some Member Experts from the community is for you if you are asking…

“What would the press possibly want to know about me or my company?”

or thinking…

“I can’t write!”

Any business is capable of being newsworthy, but reporters have to know about your news to cover your story. That’s why it’s so important to send out press releases. Reporters search for fresh stories every day and are looking for stories that are timely, affect a large number of people, have an emotional element, or relate to other news stories.

Simply saying “Look at my business!” isn’t newsworthy.

In this workshop we will work together to brainstorm what would make a good story for you and get started on your first draft. Our expert panel (and Grand Members) Mark Bradshaw of Pronounce Media, Krista Giannak, of, and Julie Ann of Influence Publishing will be here to answer your questions. 

Some of the things we will discuss:
*When you should issue a press release
*Finding a title
*Crafting the story
*Steps to write a press release (with a template)
*Where to send it after its done

Bring paper and pen! We will work on our release and get feedback real-time with lots of Q & A with our publicity pros.

Date: May 26, 2022 (Thursday)
11am – 1pm PT
2pm – 4pm ET
7pm – 9pm BST (UK) Time converter

Price: Free for Members, $49 for non-members (Members get your coupon here for you and your guests)

Guests may come to 2 GC events for free before joining. Contact us if you need a guest pass.

Not yet a member? Join Today.


With over twenty years in the publishing market as both an editor and distributor of content, Mark Bradshaw will talk you through how to create engaging effective content to promote your business.

Experienced Managing Director with a demonstrated history of working in the publishing industry. Skilled in Negotiation, Business Planning, Retail, Sales Management, and Management. Strong business development professional.





As the founder of, Krista Giannak is passionate about uncovering untold stories that share the true impact of a business or organization on real people. She has garnered media coverage for her clients in local newspapers and on television stations such as CBS 2 and FiOS 1. Her journalism background includes feature articles published in local newspapers, magazines, and a hospitality industry trade journal.

Having once shied away from her own personal journey, Krista now speaks about her experiences facing fear to become a skier, who happens to be blind. Clients say that she inspires them to share their own challenges and wisdom with the world.





Julie Ann is the Founder of Influence Publishing Inc and a TEDx Speaker. In the last ten years she has published over 200 books and made over 80% of those International Best Sellers. She claims to be the worlds only Dyslexic book publisher and her TEDx Talk on “The Gift of Dyslexia” has had almost 100,000 views. Her gift is in pulling the story from the writer in a unique and simple way by helping them be clear on their purpose and what they want the reader to know about them.






You Never Know Who You Will Meet!
Members have made many Grand Connections that have led to lasting relationships in our community. These connections have turned into collaborative ventures, partnerships, speaking engagements, podcast interviews, referral partners and great clients! You have the opportunity to meet like minded businesses to share and receive skills, resources and connections based on our founding principle of Grand Giving. Collaboration is an essential part of reaching your Grand Potential. We are even better together on this Grand Adventure.

What to Expect:
The Grand Connection community is a fun, welcoming group of like-minded businesses and professionals with an intention to support each other to grow and scale our businesses. Master Classes are generously offered by experts in our community. These smaller workshops are experiential and usually have breakouts where you get the opportunity to meet members of the community through interactive small group activities. You will get the opportunity to meet new business owners and share your 30 second introduction. Please have your camera, a 30 second introduction, good lighting and microphone available

Not yet a member? Join Today.