For years, Michela Quilici believed that success came from doing things right the first time. Like many high-achievers, she thought perfection was the goal—and failure was a detour.

But to her surprise, real growth in her business didn’t happen when she got everything right.
It happened when she gave herself permission to get it wrong—a lot.

Years ago, Michela launched a program she was certain would take off. She had the content, the strategy, the marketing plan. But the sign-ups? Crickets. It stung. She questioned everything.

After a moment of discouragement and frustration, she got curious:

What didn’t work? What had she assumed? What could she try differently? Did she really want to do that thing in the first place? Was it an ego-based goal rather than a heart-fueled one?

The next program launch was better—not perfect, but better. And the one after that? A success.

That experience taught her a truth she now lives by and teaches her clients:

Fail faster. Fail often. Fail always.

Here’s what that really means:

Fail faster: Don’t sit in indecision. Take the leap. The faster you move, the faster you learn.

Fail often: Each misstep is a data point. It’s feedback, not a verdict.

Fail always: Growth doesn’t happen in the comfort zone. It happens at the edge of what you don’t know yet. That edge never disappears—and that’s a good thing.

In business, failure isn’t the opposite of success. It’s the path to it.
So the next time someone feels afraid to try something because it might not work—Michela encourages them to do it anyway.

And when it doesn’t work? Celebrate.
Because that’s one step closer to what will.

👉 If you’re in the middle of something that feels like it’s failing, don’t stay stuck. Michela can help you turn it into your next breakthrough.

MEET OUR CONTRIBUTING MEMBER MICHELA:

For over two decades, Michela Quilici has coached and consulted with hundreds of companies and individuals around the world—ranging from start-ups to businesses generating over $20 million in revenue—helping business owners and leaders bridge the gap to their next level of personal and professional growth.

She has been featured in USA Weekly, Canadian Living Magazine, and Forbes, and is a contributing author in five bestselling books. Michela is also a proud member of the Forbes Coaches Council.

Her accolades include multiple awards and recognitions, such as a Canadian Women Entrepreneur Award nomination by the Royal Bank of Canada, Profit 100 Magazine’s Fastest Growing Start-up designation, inclusion in Influence Digest Media’s Top 15 Coaches in Amsterdam (2024), and serving as a Speaker Coach for TEDxVU Amsterdam.