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Grand Potential Podcast


Our favorite marketing trends expert (and GC member!) Mary Charleson is joining us again to help us create more success in 2022

The pandemic caused considerable shifts in consumer behavior. Over the last 18 months these changes have presented both challenge and opportunity for business. While we’ve yet to see what will remain permanent in a post pandemic era, there are certainly hints of what to expect based on extracting insight from macro trends already emerging.

This presentation will look at five key consumer post pandemic trends and how they are apt to impact business longer term. We’ll consider challenges and opportunities associated with each, so you can leverage the insight for your marketing. We’ll also look at the changing landscape of social media amidst these shifts, and consider two big trends there, likely to have the most impact on your social media marketing over the next several years.

Buckle up, it’s going to be an informative and fun ride!

Learning outcomes:

  • Gain an understanding of changes in consumer behavior from the past 18 months
  • Explore new ways to communicate your message and core competency
  • Understand how to adapt new best practices for social moving forward

Date: Nov 26, 2021
Time: 90 minutes
11:30 am – 1:00 pm PST (Time converter)
2:30 pm – 4:00 pm EST
7:30 pm – 9:00 pm BST
Location: Free on Zoom (Non-members may attend 2 Grand Connections for free)
Agenda: Networking Breakouts, Expert Speaker, Facilitated Masterminds


Not yet a member? Membership is only $24.99/mo. Join Today.



About Mary
Mary Charleson, is a marketing speaker, educator and strategist. She is the author of two books, Word of Mouth Mouse & Mobile and Five-Minute Marketing, each featuring tips for the time-starved business leader. Mary is a member of the Canadian Association of Professional Speakers and the Global Speakers Federation. She is one of fewer than 12% of speakers globally who hold the designation of CSP (Certified Speaking Professional), the international measure of excellence for professional competence and proven experience. Mary’s career spans over 20 years in media, advertising and education. She has been a popular marketing instructor at City University of Seattle, NYIT (New York Institute of Technology), Capilano University, Acsenda School of Management, and guest lecturer at UBC Sauder School of Business. Mary has worked with hundreds of businesses and organizations to improve their marketing efforts through consulting and speaking. A contributor to Business in Vancouver since 2002 and a monthly marketing columnist for the Huffington Post, her work has also been published in the Globe & Mail, the Toronto Star, the Vancouver Sun, Marketing Magazine, Strategy, Zoomer, Cottage and Outside magazine. Mary is a frequent guest on CBC TV news offering her opinion on marketing and business trends.

You Never Know Who You Will Meet!
Members have made many lasting relationships in the group that have turned into collaborative ventures, podcast interviews, partnerships, referral partners and good clients! The opportunity is to meet with like minded businesses to share skills, receive advice and collaborate! Strategic alliances are an essential part of succeeding in your grand adventure.

What to Expect:
The Grand Connection community is a fun, welcoming group of like-minded businesses and professionals with an intention to support each other to grow and scale our businesses. At our speaker event, we curate the best of the best global speakers to provide you with timely business education and inspiration to move your business forward. You will have opportunities to connect, create, and collaborate in the warm-up networking breakouts and in the masterminds. These masterminds are small group discussions that take a deeper dive into the speaker’s topic. Please have your camera, good lighting and microphone available. Practice your short introduction ahead and have a short write-up prepared to share in the chat.