The group discussed their experiences with public relations as authors and shared insights on how to make PR work for them. Fabulous resources were shared! Our guest speaker Lilian and the hosts discussed how to be a value added guest. It was a wakeup call for many to clarify your target audience.

Other highlights:

• PR doesn’t have to be scary. Start looking for opportunities to connect with audiences who need your message, be persistent, and integrate your book outreach with your business.
• Lilian emphasized the importance of getting introspective about one’s story and addressing mindset blocks to build a successful PR strategy.
• She shared the importance of sharing one’s story and getting specific when targeting media outlets. She emphasized the need to do research and explain why the media should care about one’s story in order to make an impact with their book.
• Ideas were discussed on how to differentiate between authors who want to build a business versus those who are writing as a hobby and the importance of consistency and diversification in promoting a book and building brand awareness
• The key to getting audiences to trust you is about getting introspective about the story that you’re going to share.

What others said:

• GREAT presenter and good participant questions.
• Sound advice about the work needed to effectively create PR for the lifetime of your book.
• GREAT atmosphere and energy. VERY positive! Good use of the hour.
• Joining is amazing .. I have been a long time Grand Connection member! 🚀 – Jessica Koch

Members catch the replay in the Membership Hub.