Using her flipchart, Diana Lidstone shared how Authority Positioning Content requires all 3 elements – including:

• Flagship Framework (clarity around messaging, niche & offers)
• 7 different types of content
• Expertise & Energy (consistency, conviction and confidence)

In the first breakout room, when we asked which of the 3 C’s could we improve upon for 2023 – consistency seemed to be the #1 although they are certainly intertwined. Joe Matz talked about purposeful content. He noted that the purpose of your podcast in part determines your content. He shared some great examples of how businesses could be talking about the symptoms their prospects experience rather than the cause (Good Feet and back pain). During the 2nd breakout room, we asked how could you use your podcast to position yourself as an authority. Several ahas were discussed including having your own clients as guests to share their experience & results working with you.

The recording will be up in Membership Hub soon for members!