What shifts when networking stops being about visibility and starts becoming about genuine connection? Susan Jarema sits down with Frank Agin to explore why referrals often feel inconsistent, even for those doing everything “right.” The conversation centers on the Collaborate stage of the Connect, Create, Collaborate framework, where relationships begin to translate into meaningful opportunities.
Together, they unpack the deeper reasons referrals do not happen, not as a failure of effort, but as a gap in clarity, connection, and communication. Through grounded examples and real-world stories, the discussion reframes referral-building as a shared skill rooted in generosity, awareness, and trust. Practical shifts emerge around how to communicate value, recognize opportunities, and guide others in supporting business growth in a way that feels natural and sustainable.
What You’ll Hear:
- A deeper awareness forms around how strong relationships are the true foundation behind consistent referrals.
- Frustration in networking is reframed as a clarity gap rather than a lack of opportunity or effort.
- The shift from explaining what someone does to when they are needed changes how others recognize referral moments.
- The concept of “Velcro messaging” highlights how memorable communication drives real connection and recall.
- It becomes clear that even supportive relationships do not lead to referrals without intentional education.
- The importance of guiding others in how to start referral conversations brings a more collaborative approach to growth.
- A grounded perspective on generosity reveals how helping others first naturally strengthens visibility and trust.
Featured Guest: Frank Agin
Frank Agin is president of AmSpirit Business Connections, which empowers entrepreneurs, sales representatives, and professionals to become successful and gain more referrals through networking.
He also shares information and insights on professional relationships, business networking and best practices for generating referrals on his Networking Rx podcast and through various professional programs.
Finally, Frank is the author of several books, including Foundational Networking: Creating Know, Like & Trust For A Lifetime of Extraordinary Success and The Three Reasons You Don’t Get Referrals. See all his books and programs at frankagin.com.
Follow Frank:
Website: http://www.frankagin.com
LinkedIn: https://www.linkedin.com/in/frankagin/
Meet the Host: Susan Jarema
Susan Jarema is a marketing strategist, internetologist, and co-founder of The Grand Connection. She helps entrepreneurs grow through collaboration, smart strategy, and high-impact digital presence. Susan is also president of New Earth Marketing, where she builds brands, websites, and ecosystems designed for real growth.
Connect with Susan and the Grand Connection Community:
Website: https://grandconnection.ca/
Facebook Group: https://www.facebook.com/groups/grand.connection
Facebook: https://www.facebook.com/GrandConnectionCommunity
Instagram: https://www.instagram.com/grandconnection.ca/
LinkedIn: linkedin.com/company/66749100
Youtube: https://www.youtube.com/channel/UCxq03yde7nb57HKV1hhztYA
Access your Grand Growth Bundle and Free Guest Pass: https://grandconnection.ca/gifts
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